About RabbitJax

RabbitJax

Genderless luxury denim streetwear. Regal, dark and built with an edge, for people who dress like they mean it.

RabbitJax was born in Memphis in 2017 with a five-dollar sewing machine and a refusal to keep shrinking to fit, and it became real on the runway at Phoenix Fashion Week in 2022. Every piece is designed in-house and cut for any body. There's no men's and no women's here, just the fit you choose.

Goodnight Icon

The bunny is where RabbitJax started. Goodnight Icon is its farewell: the original mark, released one last time, numbered, and then retired for good. Nothing from it will ever be restocked or reissued.

What comes next is being built now, and the first look happens on social. Follow @rabbitjaxintl on Instagram so you see it as it happens.

The founder

RabbitJax is designed by its founder, Ray Howard. Read Ray's story →

Follow along

@rabbitjaxintl on Instagram. Questions: get in touch. A person answers.